The similarities were mentioned based on the URLs, with lots of hits on the search phrase for leroc uk. The similarities were pointed out by others. Personally I tend to associate the web URL with the branding - as people tend to use one for the other usually.
I did indicate that I supported his right to rebrand, and that I hoped that it worked.
If I was condemning the change of name I wouldn't be spending my time updating the site to ensure Sherif's renaming of his class was visible.
What I did do was to abstract the issue to discuss branding in general and the importance of branding with the dance industry, to move the focus away from finger pointing, and to stimulate conversation in general.
That's just the way it is.